Breaking news: EUPRERA 2010 is here!

Greetings from the EUPRERA 2010 media team! The congress preparations are moving along, and the media team has also started its work in getting in contact with local and national media to inform them about our upcoming congress. We are positive that the very current theme of the congress will interest different types of media and that it will enable diverse media co-operation.

For now, the media team's work is mostly about building relations and informing the media. Basic messages should be clear: What is EUPRERA 2010 going to be and why should people be interested about it? The very current congress theme will surely be an asset in promoting the congress as a source for distinguished news stories! Also our great keynote speakers will surely attract media. A sign of this can already be seen in an article in the TIME, where EUPRERA 2010 keynote speaker Prof. Timothy Coombs comments on Tiger Woods' apology. Crisis communication is no doubt THE topic!

Still, the media team is not relying solely on ”traditional” media. As all active users of social media know, the EUPRERA 2010 team has also been active on Facebook, Twitter and LinkedIn. Social media has turned out to be an effective way to reach people and promote interest towards the congress. Of course, many things in social media should still be done better. As the registration for the congress and the congress itself is getting closer, the information provided should be even more up-to-date and informative about the future. Altogether, working through social media has been great fun! I have to say I'm pleased that now when I'm on Facebook, I can actually say that I'm working! :)